Jenifer is the co-founder of WHOLE WORLD Water, a new social enterprise uniting the hospitality and tourism industry to raise money for clean and safe water initiatives around the world. By leading with a profit incentive, WHOLE WORLD Water encourages long-term commitments for grand scale solutions.
Formerly, Jenifer led (RED), the organization founded by Bono and Bobby Shriver to fight AIDS in Africa. Through her leadership the (RED) brand raised $185 million for people living with HIV and harnessed millions of people to advocate on behalf of (RED).
Before (RED) Jenifer worked in advertising managing leading global brands such as AT&T, Levi Strauss & Co, British Airways and The Financial Times.
Jenifer is also the co-founder of motive, a social innovation consultancy working with businesses and brands to create greater social and economic impact with their social investments. Their clients include Morgan Stanley Global Sustainable Finance, Gap Inc, New York Stock Exchange, etc. She believes that social and economic progress are not mutually exclusive. It is a belief that Jenifer has seen proven time and time again
In 2013 she was named one of the 10 Most Generous Marketing Geniuses by Catch a Fire’s Generosity Series featured on Fast Company and recognized as one of the 40 women over 40 to watch.
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