Jenifer Willig

Jenifer Wilig is the co-founder of WHOLE WORLD Water, a new social enterprise on a mission to unite the hospitality and tourism to help solve our global water crisis.

Jenifer is the co-founder of WHOLE WORLD Water, a new social enterprise uniting the hospitality and tourism industry to raise money for clean and safe water initiatives around the world. By leading with a profit incentive, WHOLE WORLD Water encourages long-term commitments for grand scale solutions.

Previously, Jenifer led (RED) the organisation founded by Bono and Bobby Shriver to fight AIDS in Africa. Through her leadership and partnerships with iconic brands including Nike, Apple, Dell, Microsoft, and Starbucks, (RED) raised $185 million and became a global brand with a social following of over 2.5 million active advocates. In fact, it was the first cause brand to reach a million followers on twitter.

Before (RED) Jenifer worked in advertising managing leading global brands such as AT&T, Levi Strauss & Co, British Airways and The Financial Times.

Jenifer is also the co-founder of motive, a social innovation consultancy working with businesses and brands to create greater social and economic impact with their social investments. She believes that social and economic progress are not mutually exclusive. It is a belief that Jenifer has seen proven time and time again.

www.wholeworldwater.co
the-motive.com
@wholeworldwater
@jwillig