Marketing can be a force for good. Employed for the right ends, public relations and advertising can foster conversations that help consumers make responsible decisions. Marketing can also be a force for ill. Every day, we are bombarded with messages that at best mislead and at worst actively undermine societal goals such as public health and environmental sustainability.
Advertisers can use their unique assets as adept communicators to provide additional information to consumers, nudging them into making more responsible consumption decisions. Consumers, in turn, are holding brands more to account and expectations of transparency in advertising are increasing.
The team of experts assembled at the 2013 SLOW LIFE Symposium will analyse the areas that hold most potential for change within the advertising industry, working on the principles of equity, transparency and disclosure.
Li Nyunt Aung loads his cow cart with wood he has foraged for cooking fuel Li Nyunt Aung looks out across the desolate landscape that stretches in front of him. The scratchy dry ground shows few signs of…... more
Jonathon Porrit is the Chair of the SLOW LIFE Symposium. He is Founder Director of Forum for the Future. This article first appeared on Jonathon's own blog. One…... more
Written by Isha Afeef Even before the students have come onto the jetty, their eager voices are asking for Nate, for Jamie, for Patti, for all…... more
