System Innovation: Capitalism Within Planetary Boundaries

We want to bring the concept of sustainability out of the shadows and into the spotlight. We have a long way to go – how do we get there?

We need to tell a better story. We need to model healthier lifestyles. We need to throw the better party.

This team aims to create the ultimate network of culturally iconic sustainability advocates, including some unexpected allies. We will promote their progress, offering them opportunities to share their experiences through the full range of media and messaging outlets.

Imagine the ripple effect… These advocates will, in turn, empower an ever-expanding population of passionate, knowledgeable and skilled individuals…who, in turn, will inspire and empower an exponential number of people who will utilise and evangelise the sustainable option…sometimes without even realising they are doing so.

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